Skip to contentPractice interviews
- Did activation fall or did the denominator change?Challenge the denominator before the result
- Why does the SQL query report £800 instead of £300?A valid query can answer the wrong question
- Conversion fell. What changed?A falling total can hide improving channels
- Does the AI summary describe the support backlog?The summary is not the investigation
- Should a discount with more orders scale?Observed volume is not incremental value